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Car Dealership Project:
Henkel Auto Group
Chrysler - Jeep - Dodge Dealership
Design Program
SKP Design was commissioned to develop and implement a new design for an expansive addition to the existing Chrysler Dealership. The design intent was to reflect the company’s 40-year history and the rugged image of Jeep and Dodge Truck, while resonating the sense of sophistication and warmth evoked by the Chrysler name.
SKP Design created a central feature that highlighted the newest car models with elegant light fixtures and detailed columns. A cozy customer lounge including a tile fireplace, granite café counter and a kid’s area was also added. The neutral color scheme with punches of color added warmth to the large dealership while allowing the cars to be showcased. Perforated graphic window film with Michigan landscape images was applied to the large storefront windows to incorporate rustic and natural lifestyles.
Specifications
The total space
is 13,300 square feet.
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