Mackenzies Bakery is a family owned business with third generation bakers at the helm. The bakery opened its doors to Kalamazoo in 1980 and has expanded to three locations.
SKP Design teamed with the Mackenzies on their logo and branding initiative to create a new versatile logo, which will impact their advertising, packaging, uniforms as well as the interior and exterior design elements. The charge was to maintain their wholesome, made-from-scratch values while adding consistency to their public appearance.
In order to centralize the bread making facility a new building was added to the south of the existing structure. The offices were relocated to the new building, which allowed a larger seating area in the existing building. The interior of the existing facility was reconfigured to allow for more visibility of product and to streamline hurried lunchtime customers while maintaining enjoyable space for morning regulars. The finishes were selected to support the new logo and current values of Mackenzies long-time tradition in Kalamazoo.
The renovation square footage is 1,050