Troy City Fitness
Entrepreneur Andre Kzirian launched Troy City Fitness as a private training gym targeting middle aged women. His goal was to create a facility that is welcoming to women to help them reach and maximize their full potential. The owner wanted to incorporate a juice bar to provide a place for socializing. It also serves as a focal point for the entry.
SKP Design worked closely with the owner to create the branding for the business, which inspired the color palette and finish choices. Teal accents, warm wood tones, and stone look counters work cohesively to create a warm and welcoming environment. Cambria quartz countertops are featured in the juice bar. The branding wall is Stikwood, the world’s first Peel & Stik reclaimed and sustainable wood planking. The gym features ECOsurfaces recycled rubber flooring from Ecore.